Nike Releases FuelBand API at SXSW Music Hackathon




NikeFuel API

Nike will unleash the application programming interface (API) for NikeFuel — the company’s metric for tracking physical activity — during a music hackathon Sunday at South by Southwest.

NikeFuel is the technology behind Nike’s FuelBand, a waterproof wristband introduced in January that measures a user’s movement and syncs with an iPod touch or iPhone.

The API will allow third-party music developers to infuse NikeFuel features into their apps or platforms.

“Nike will be joining the Managers Hack to open up a BETA version of the NikeFuel API for the first time to developers interested in combining music with the Nike+ FuelBand,” hackathon organizer and rep at startup Backplane told Mashable Friday.

Backplane, which created Lady Gaga’s new Little Monsters social network, along with music-streaming service Spotify organized the hackathon to build the future of digital music distribution.

SEE ALSO: Path Adds Nike+ Integration, Lets You Share Running Data With Friends

At the event, hackers have eight hours to create and plan a demo that will be judged by a panel of music industry managers, including Lady Gaga’s manager Troy Carter (who co-founded Backplane), Justin Bieber’s manager Scooter Braun and Roc Nation President Jay Brown. People from Spotify, Pandora, Nike and SoundHound also will help choose a winner.

The Managers Hack will be live streamed (see video below) starting at 3 p.m. ET.

Randi Zuckerberg, who left her role as marketing director at Facebook in August to launch RtoZ Media, will provide commentary throughout the event.


What Is Nike+ FuelBand?


Nike+ FuelBand

The Nike+ FuelBand is a new wristband that tracks a metric that Nike has developed called “Fuel,” which measures all physical activity across sports.

Click here to view this gallery.


What Is NikeFuel?


More About: api, backplane, fitness, fuelband, hackathon, health, Music, Nike, sports, spotify, sxsw, sxsw 2012

For more Dev & Design coverage:


This entry was posted in api, backplane, fitness, fuelband, hackathon, health, Music, Nike, sports, spotify, sxsw, sxsw 2012 and tagged , , , , , , , , , . Bookmark the permalink.