Spotify is kicking off its first-ever U.S. press conference in New York City on Wednesday, promising a big announcement about a “new direction” for the company. Although the company declined to comment on what to expect at the “What’s next for Spotify?” event, a PR rep told Mashable that “so much is coming.”
The latest rumor is that Spotify will launch an “app finder” with apps that allow users to buy concert tickets, look for song lyrics and read reviews, all while listening to songs. Spotify is also rumored to expand its application programming interface (API), so third-party developers can make Spotify’s music library available to their own users for a fee.
CEO Daniel Ek will serve as master of ceremonies, and there should also be a special guest or two. Since this is Spotify’s first big press event and it’s not typical for Ek to address the press in this manner, we’re expecting this to be big.
We’ll be bringing you the latest news from the event in our live blog below, starting at 11:45 a.m. ET.
UPDATE: The big news is, as we suspected, that third-party developers can now create apps on the site.
You can watch the live stream below, using the password l0vemus1c
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