Posted by Miranda.Rensch
Hi there, Mozzers! It's me, Miranda. It’s been a while since I’ve posted here, and I’ve missed you! Today, I have something super exciting to share with you: our newest addition to SEOmoz PRO, Social Analytics!!
zOMG, we have been working super hard on the new Social Analytics section; we’re excited for you to try it out and let us know what you think. This is the first step towards our bigger vision for offering social analytics and quantifying the impact of social efforts. In this first version, we support Facebook and Twitter, but we definitely plan to support additional social applications in future versions.
Let me take you on a quick tour!
Connect Accounts
You can connect your Facebook Page (any page a user can “Like”) or Twitter account, or both! You can currently connect one account of each type.
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You can also compare the growth of your network against a few competitors or peers.
Social Dashboard
On the Social Dashboard, you can see the size of your network for each account, a snapshot of the interactions that have occurred on that account (likes, shares, retweets, etc), and if you have Google Analytics connected, you can see traffic to your campaign’s domain from each social account.
Monitor Your Network
You can see a historic view of how many followers / fans you gained each day and compare that to the followers / fans of your competitor / peer accounts.
You can also monitor the rate at which you gain or lose fans day after day compared to competitor or peer accounts. This helps you see if you or a competitor is gaining momentum in network growth. If you see a spike in your growth rate, it might mean that something you posted that day (or something posted about you) resulted in you gaining more followers than normal.
You can also see which of your Twitter followers have tweeted about you and which have the most influence based on network size or Klout Score.
Monitor Interactions
You can monitor key interaction metrics for each social account. For Facebook, see the number of fan posts, mentions, admin posts, post likes, and comments for a given time period. For Twitter, see retweets of your tweets, mentions of you, and replies to you. You can also see this data over time.
You can take a look at the most liked and commented on Facebook posts posted by admins of your page.
Monitor Impact
You are able to see the number of visits to your campaign’s domain coming from Facebook or Twitter over time.
Of course, this is a very simplistic method of monitoring impact from social, since so much of the impact of social has to do with gradual brand exposure and trust-building. We’d love to provide more rich methods for monitoring this in the future (especially in terms of impact on search results), so please let us know your thoughts on what you’d like to see.
Reporting
Right now, you can export your social data to CSV. PDF reports will be coming soon!
What’s Next?
This is only the first step in a long-term vision for rich, actionable social analytics. We want to eventually support additional social networks (Google+ and LinkedIn are at the top of the list), provide more insights on how engaging your content is across social platforms, show richer analysis of the impact of social efforts, and possibly suggest actions such as adding accounts you may be under-utilizing or identifying potential fans/friends/followers/contacts.
That concludes our tour of the new social feature. We’ll be doing a free webinar on December 1st at 10:30am PST where Casey and I will give a more in-depth tour of the tool — you can register here. We would love to hear feedback on this new functionality, on features you’d most like to see next, and about how you use social applications and analytics tools in general. Happy social exploring!
