Facebook Open Graph Seeks to Deliver Real-Time Serendipity




Facebook CEO Mark Zuckerberg has just unveiled the new Facebook Open Graph and Facebook Gestures.

At the f8 conference in San Francisco, Zuckerberg unveiled the company’s plan to extend connections and sharing to the next level. As we reported earlier, Facebook felt constrained by the Like button because it was an implicit endorsement of content. Facebook wants users to share everything they are doing, whether it’s watching a show or hiking a trail, so it decided to create a way to “express lightweight activity.”

“Today we’re making it possible to create a whole new class of apps and change industries at the same time,” Zuckerberg stated.

To that end, Facebook is launching a new Open Graph for developers to build apps that allow users to share whatever they are doing without overwhelming their friends. It has three key components:

– Apps no longer have to ask for permission to post content to Facebook over and over again. Instead, a new Facebook permissions screen explains exactly what type of stories will be shared the first time you give an app permission to post to your Facebook. Once completed, it will no longer have to ask for permission

– Updates through the new Open Graph appear in the ticker automatically, but do not appear in the News Feed unless it’s an important event. This makes it easy to discover new content from your friends in real time.

– Users can share experiences, such as listening to music, through the new Facebok Open Graph and the ticker.

Facebook divided the types of apps that will be built on its platform into four buckets: Communication, Games, Media and Lifestyle.


F8 2011


Andy Samberg and Mark Zuckerberg

Beast’s Facebook Page

Ben Parr and Jennifer Van Grove

F8 programing team

Zuck Dog

Beast

Before f8 Keynote

“I’m not really friends with these people”

Andy Samberg

Andy Samberg

Timeline Mobile

Mark’s Timeline

Mark Zuckerberg

A View of Timeline from the Audience

Courtesy of Robyn Peterson

Mark with Timeline

Zuckerberg’s Cover

Timeline

Timeline

Timeline

“Any Verb, Any Noun”

Reed Hastings

Reed Hastings

Spotify CEO Daniel Ek

Spotify CEO Daniel Ek

Watch Netflix and Hulu from Facebook

Nike+

Mark Zuckerberg and Words With Friends

Washington Post Social Reader

Running and Eating

Brett Taylor

Brett Taylor

Chris Cox

Chris Cox

Facebook Memories

Mark Zuckerberg Closes F8

Mark Zuckerberg Closes F8


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