When Swedish ad agencies Grey Stockholm and Ogilvy Stockholm made plans to merge, they decided to add a social media component to get fans involved.
The two agencies asked fans to participate by signing into Facebook to see the new name. Every time new people logged on to the dedicated site, the logo added their profile picture. With every picture, the logo got a little bigger, until 2,890 fans’ photos composed the full name, Ingo, over a four-hour period.
Ingo’s not the only one, of course, to attempt a collage of Facebook photos. Here at Mashable, we’re planning to outfit our New York City headquarters with the world’s largest real-life Facebook wall. That effort is set for March 1.
[Via TNW]
More About: advertising, Faceboo, trending
For more Dev & Design coverage:
- Follow Mashable Dev & Design on Twitter
- Become a Fan on Facebook
- Subscribe to the Dev & Design channel
- Download our free apps for Android, Mac, iPhone and iPad
