Internet TV: Not Quite The Big Hit

Internet-connected TVs made up 21% of all television sales in 2010, according to a recently released report by NPD Group’s DisplaySearch. Sales are expected to more than double by 2014. The only problem is hardly anyone is using them to surf the Internet. Just 45% of those who say they have an Internet-connected TV use that feature, DisplaySearch found. “It’s not something they’re looking for, but it’s there,” said Paul Semenza, senior vice president of NPD Group’s DisplaySearch. “It’s being included more and more as a standard feature in high-end sets.” In other words, people are picking up Internet-connected TVs without knowing it or caring. It’s kind of like buying a car with rain-sensing wipers.

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